This European restaurant in Australia is doing everything right, adn yes we mean everything.
Avia's content makes you feel like you've been transported into a different world. It could be something as simple as this video that shows the day-to-day of going to Avia but the way it's crafted makes you feel like you could almost be there:
Simple, playful, informative. That's the kind of restaurant people would want to visit at the end of a long day or make plans for on the weekend. Avia makes only 3 types of content and it makes it really well:
- How the brand f*cking feels: It doesn't matter if it's through carousels, images or videos every single piece of content is made to almost transport the viewer to the restaurant.
How to replicate this?
It's simple, pick an emotion you want to represent. Is it being exclusive, open to everyone, the neighbourhood bar or a specific emotion of community during the evening? Once you decide this becomes better to flesh content out. - Founder and Staff-led Content: Taking one look at the page you'll see that people come first, and that's what invites people in.
- Ambience, Food and Bar: You can't really have an Instagram page for a restaurant without these, but how you'd want to get it made is completely up to you.
