A collective dedicated to
Absolute Bumfuckery
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No, I'm afraid of my mom.
A collective dedicated to
People often forget that Consumer
Brands are about the Consumer
And they're not supposed to, they've got a B2B brands willing to pay f*cktons for absolutely mediocre work.
That's the problem we recognized, D2C and consumer brands don't have many agencies left because the top dogs S£UT themselves out for the corporate moolah. There's also a large gap in terms of offering vs capability. We don't outsource the work, it's all in-house. And finally there's the biggest issue, it's the talent.
Is this exaggerated? of course! Is it far from the truth? No, not that far.
We realized that a large pool of talent exists in India that specializes in all of these skills. Art Directors, often times are at the intersection of great design and great copy and this is what makes them stand out. Agencies often mistake this as a special trait and hold onto them like gems, we've cracked the code on how to train a copywriter or a designer to become an Art Director essentially shortening your flow of work to
Brand Strategy → Art Director → Execution → Results
we usually get in touch in 15–20 minutes
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