Hey guys! Rauly here.

For those of you who have been following along with our journey, you know that when we started, our website was a “COOL” single landing page, and then it became a dynamic page with a whole video that felt like a livestream. These concepts were cool and those sites will always have a special place in my heart, but here’s something I learnt along the way.

User Experience is fucking important. Now, I know some of you are thinking, “That’s obvious, fucker,” but let me break it down a little more for y’all to understand. User experience matters from both sides: for the users (you guys) and for me.

Over the course of the last 4 months, we discovered the website ended up being used for more than just “Oh hi, we’re a creative studio!” It became more of “Here’s the lead generation form, here’s how you schedule a call, here’s our portfolio,” and I ended up building a site that felt like multiple static pages and didn’t come together as a whole. We’re also working on a whole new set of offerings, and they would not have been supported by the previous websites because they were just a canvas. We never built a platform.

This is what made me realize that I can’t simply build another website. I need to build a platform that can scale and help any other Taylor that joins us against the forces of evil (Stupid Fucking Brand Managers). A forms platform for campaigns, a lead hub/CRM, an events and courses manager: all things that I had thought about but kept treating as a problem for tomorrow. Tomorrow arrives quicker than most of us can imagine, and when you’re running ads and coordinating with team members for sales calls, it becomes insane. Read More